Welcome to iCarBuyer®
“I’m excited to offer you a way to start your car search from home using a system designed to guide and prepare you for your next vehicle purchase.”
— Paul Kennedy, Founder & President
Why iCarBuyer Exists
90%+
of buyers research online before visiting a dealership
1 in 2
buyers say the final cost is higher than expected
$100s
per month payment differences caused by rates and fees
Hours
saved when expectations are aligned before the visit
My career began in Ottawa, where I learned the car business selling new and used vehicles and working across dealership operations. You may have heard the phrase “meet, greet, and seat” — that’s traditionally how the process starts.
What I learned early on is that most frustration happens when expectations don’t match the final numbers.
Now, buyers use the internet to research vehicles and compare pricing before ever stepping into a showroom. iCarBuyer provides calculators and editable fields that help you organize your budget and explore real costs — without pressure and without having to make a decision today.
You can save your iCarDeal and edit it anytime as you learn more. It’s simply a smarter way to start.
The auto industry is changing, but the math stays the same.
Prices fluctuate. Interest rates change. Trade values vary. But the math is constant.
A payment that looks affordable at first glance can change quickly once financing terms, fees, warranties, or trade equity are factored in. iCarBuyer helps you see those changes in real time by allowing you to adjust the values yourself.
Shouldn’t you know what you can realistically afford before a major purchase like a car or a home?
Many buyers are surprised when a $300 payment becomes $450 once the full picture is applied. Others overestimate trade values or underestimate borrowing costs. iCarBuyer helps you plan for these realities with clear, editable fields.
Today’s vehicles offer incredible improvements in safety, efficiency, emissions, and reliability. iCarBuyer exists to help people enjoy those benefits without confusion or stress — and within a budget that makes sense.
The internet provides the information you need to decide. Research thoroughly. Learn how choices affect payments and cost of borrowing. Ask questions. Talk to friends or dealer experts.
When you’ve crafted your iCarDeal, you can choose to connect with a trusted, like-brand dealer to help confirm details and tighten things up — starting the conversation informed and prepared.
iCarBuyer® — your budget is in the details.